Why Content Syndication Matters so much in B2B Marketing.

I personally believe content is the most effective way to kindle meaningful relationships. But even the greatest content must be combined with a remarkable experience to reach its full potential. Content Syndication is all about delivering the content people are looking for at the right time and with the right medium in their consideration process. And it’s more than just creating beautifully animated videos, white papers, and eBooks.

Generally, we believe Content Syndication is creating, distributing and sharing content in order to engage audiences, generate leads, improve branding, and other marketing goals you can serve with content marketing, but its much more than that.

Content Syndication has a very big role to play in B2B Marketing. In Content Syndication, it is also very important that you define proper content dissemination/distribution strategies. A content dissemination strategy helps in analyzing the different ways content marketing can be used across to map the buyer’s journey in the sales funnel, the customer lifecycle and the different experiences customers gain in the buying and using process.

“Content is King, but Distribution is Queen and she wears the pants.” – Jonathan Perelman. BuzzFeed.

Let’s discuss a few points that indicate why content syndication has a strong place in B2B marketing.

1. Helps to Build trust with customers and prospects

Businesses run on trust. If the buyer and the seller have trust on each other, then business occurs smoothly without any complications. Your content has value only when it reaches to right people. And when the right people read your content they develop a trust in your brand which is very important for any business to stay alive in the long run.

2. Generate More Leads for your Business

I personally believe that content syndication is one of the most prominent ways of generating new leads for a business. It is a strategy that never fails to show its importance in all B2B marketing strategies. Properly planned Content syndication campaigns enable your audience to find you and reach you through your useful and informative content.

3. Helps Attract Ideal Buyers

The main efforts behind content creation and distribution is to attract the ideal buyers whose needs match with the products and services of a business. Attracting leads is a good achievement, but when you attract the ideal buyers, you save the sales teams time, money and efforts.

4. Creates an Image of Expert

The more content you create and share regularly with your target audience, the clearer it becomes that you are an authority in your field and people always trust experts and hire them to help solve problems. The beauty of content syndication is that you won’t be only distributing content, you’ll be distributing proof of your expertise to the world.

5. Build Brand Awareness

Well-crafted and distributed content can draw traffic to your website and social media accounts, boost your performance on search results pages, and give audiences the opportunity to share your content with their friends. Thus building your brand awareness.

If people like the information you’re providing, they’ll be more inclined to trust what you say. And if people consistently see you providing useful answers to their questions, they’ll start keeping your brand in mind as a valuable resource.

6. Boosts Relationships with Stakeholders

When you produce and promote quality content matching the interest of people, it’s likely that you’ll hear from more people who have already seen some or whole of that content. This means that by the time someone contacts you, they’ve already seen your expertise in your field, and know that you’re qualified to help them solve problems.

7. Higher ROI

One of the major challenges every B2B marketer faces is that of increasing the marketing ROI. Of all the marketing strategies out there, content marketing provides some of the highest ROI.

According to The Content Marketing Institute, Content marketing generates more than three times as many leads as traditional advertising methods — and costs 62% less.

Final thoughts…

Content syndication is one of the most cost-effective ways to leverage your investment in white papers, Webcasts, podcasts, case studies, analyst reports, and other informational content by making those documents instantly accessible to millions of technology buyers searching for information related to your category or the business problem that your product solves.

It is the way to get your word out to many people at once. The most important way to be successful at content syndication is to keep adding a lot of fresh content. If you promote this effectively, it will act as a magnet for your business to attract new prospects and increase the chances of them becoming your future customers.

Managing a content syndication program is complex. We at Apprise Marketing Services – AMS have hands-on experience in delivering content to the right people, at the right time and with the right medium.

Our Process –

1. Gain Campaign Insights – Receiving in-depth information regarding the Target audience, assets, product or service description, Target region, total leads to be generated, the medium of content distribution etc.
2. Research – Analyzing and assessing all the requirements to run the campaigns, challenges, and solution to those challenges to implementing the campaign.
3. Execution – We always tend to be sure that the above two steps are finalized before executing the campaign. Once every detail is been studied and approved, we start running the campaign through all mediums that are discussed with the client.
4. Submission of Lead Report – Once the campaign successfully ends, all the generated leads are properly validated and then sent to the client as Leads Report with all the necessary information.

Please contact us at Apprise Marketing Services – AMS or at info@ams-in.com for a further discussion on how we might be able to assist you and your team to promote your content and generate more leads for your business.

Thank you.