We power efficient and effective lead generation campaigns for B2B companies. Our lead generation campaigns earn the attention of prospects, improve brand awareness and educate the audience in the process of converting prospects into future customers.
AMS provides customized B2B marketing lead generation programs to increase your customer base and sales at a fast rate, with effective quality measures to improve the efficiency of each generated lead. Our lead generation programs can be targeted according to your requirements and mapping. With our high tech lead generation methods, you can get your content delivered to the right person at the right time. We generate leads by reaching every possible prospect and then share your whitepapers or business collaterals after confirming the details of each lead this eliminates the chances of false information. These lead generation programs work as a backbone of your sales team to scale up your new prospects. We take complete care of your hustle in generating leads, so that you can concentrate on revenue generation by acquiring new customers.
Our Lead Generation services
1) HQL’s – High-Quality Leads
2) MQL’s – Marketing Qualified Leads
3) SQL’s – Sales Qualified Leads
4) BANT- Budget Authority Need Time
Marketing Qualified Lead (MQL)
The Contact US page on website is not enough to capture leads as not everyone visits the website. From all the inbound leads that you receive majority of the leads are not-yet-ready for the purchase or they do not match your target criteria. Ensuring your sales teams has the best potential leads is important as they'll waste time in chasing wrong leads. At AMS, our team helps you acquire the best Marketing Qualified Leads (MQLs) who have expressed interest in your products or services. We help you identify the leads that are more likely to become a future customer than others. This helps you in prioritizing your sales activities and makes your sales process more efficient & effective.
Sales Qualified Lead (SQL)
A sales qualified lead is a prospective customer that is ready to talk to a sales team. An SQL has displayed intent to buy a company's products and has met an organization's lead qualification criteria that determine whether a buyer is a right fit. The intent of a lead to buy your product or services is not enough. You'll have to further make sure these leads actually make a purchase! AMS provides you with the best sales pipeline managemnet practices which ensures that you are always following a strategic roadmap for accelerating revenue growth. Our SQLs are properly nurtured through the sales pipeline until they mature enough to be accepted by sales teams. The sales teams can then convert those leads to core customers with minimum efforts and high conversion rate.
Highly Qualified Lead (HQL)
High quality leads typically have a strong product fit, which increases their customer lifetime value and retention. These are ideal prospects that have a high propensity for conversion. The better the quality of a lead, the more likely that a buyer is well informed about your product or service and is ready to make a purchase. At AMS, we provide customized HQL programs to increase your customer base and sales at a faster rate, with effective quality measures to improve the efficiency of each generated lead. We make it easier for your sales teams and customer retention teams to manage these leads by filtering the needs and wants of these leads from your products and services.
BANT is an acronym for Budget, Authority, Needs, and Timeline, and it is a type of sales lead qualification process designed to identify leads worth pursuing. B2B Sales are hard and they take a lot of time. That is why sales managers must enable their salespeople by streamlining sales processes and providing clear sales methodologies that get results. BANT is an effective way to focus your efforts on prospects who are really ready to buy. BANT Framework does enable sales teams to focus on the best leads that can become top priorities. These leads have the appropriate authority, need and timeline to purchase the product or services they are selling.
We Guarantee Quality on each Lead that we deliver:
Each lead goes through an internal verification process done by the quality team to make sure you get the correct leads for your sales & marketing activities. We develop our lead generation strategies based on your company’s service or product line and can adjust it as needed on real-time basis.
Also, Call recordings(on demand) are shared with clients to provide a clear representation of each unique requirement, supporting the most effective pre-sales engagement and ultimately increasing conversion.
Our B2B Lead Generation Services team includes:
1) Researchers & tele-callers that can create validated and targeted prospect lists for your lead generation campaigns.
2) Business development executives to qualify your marketing leads, pitch your offerings to your prospects, & set up appointments if required.
3) Dedicated QA team reviewing call recordings for each and every lead scored.
4) Campaign managers to administer and deliver your lead generation campaigns.