California Consumer Privacy Act (CCPA) - Apprise Marketing Services - AMSB2B

The California Consumer Privacy Act (CCPA) is a state statute intended to enhance privacy rights and consumer protection for residents of California, United States. Apprise Marketing Services – AMS (AMS hereafter) abides by the regulations of the California Customer Privacy Act (CCPA)(effective from 1/1/2020, officially called AB-375) to mitigate the data accessibility & control risks pertaining to the collection, processing & movement of the personal data of the customers. We are pledged to comply with the data protection law CCPA & are doing minor tweaks in our privacy policy. This privacy document for the residents of California is an addendum to the privacy policy of AMS & applies to all our website visitors & users who are the residents of the state of California.

Types of Personal Data Collected

The personal information collected by Apprise Marketing Services falls beneath the subsequent categories:

1) Identifiers: This Data Set comprises of a real name, postal address, online identifier, Internet protocol address, and other similar identifiers.
2) Search Histories: This data set includes the search history & browser history of the customers.
3) The Electrical Data: This data includes the details of customers derived from the call recording software.

Why do we collect and process information: how we are using it & what the purpose of this information is.

Collection of personal data is an essential element of the client relationship management. Apprise Marketing Services assures you of collection & processing of your personal data in pre-defined & lawful ways for the following purposes:

1) To live up to our objective to elevate our advertising & marketing services to new heights.
2) To precisely target our marketing niches & develop our services as per our customers ‘expectations’.
3) To match up to the evolving research habits & expectations of the customers & give them what they want by hyper-personalizing our services.

How Do We Collect & process information?

Your personal (rather professional) data is amongst the most important business assets for us. Having an enhanced understanding of our customers assures that we are aptly able to address their needs. This helps us in meeting or exceeding the expectations of the customers. We assure you that our methods for collection and processing of personal information are lawful & in congruence with the norms of CCPA.

We employ our Data Analysts and Customer Relationship Management (CRM) tool for the collection, organization, mapping, preparation, analysis & activation of personal data.

We collect the data in the following steps:

1) We determine what information we want to collect. The data is collected only if it is permissible under the CCPA guidelines.
2) We can track the personal data as old as 12 months.
3) We store & organize your personal data in CRM & thereafter it is further processed.
4) We analyze the data & implement the insights driven from data analysis.

Methods by which Customers can request to access, change, move, or delete their personal data.

Customers can request access to their personal data, can ask to change or upgrade it and can even request to move or delete it. The requests can be submitted to the email address privacy@ams-in.com or electronically through the website by filling the “Don’t Sell My Personal Information Form”.

AMS is bound to deliver the disclosures through email or electronically as per the request of the customers.

Method for Verifying the identity of a person who submits a request

AMS is obliged to ensure that we leverage rational security procedures whenever one requests for access, up-gradation or deletion of their personal data. Additionally, we have to also assure that the “Do Not Sell My Personal Information“ request comes from the customer.

The identity of the data subject is verified by matching the email address of the customer and if it is the same one from which the opt-in request was made.

We don’t process any requests regarding the personal information of our customers unless we are 100% sure of their identity. If we fail to authenticate the identity we refuse to give anonymous persons any kind to say over the personal information & can ask for additional information to validate the identity.

Sales of users’ Personal Data & how Customers can opt-out of the selling of their Data.

As per the CCPA stature, a “sale” of personal data means that data is exchanged directly for money or similar valuable consideration. AMS reserves the right to selling, renting, disseminating, transferring or communicating the personal information of the customers orally or in written format to third-parties for monetary or commercial purposes such as cross-context behavioural advertising.

As the draft regulations of the attorney general of California under CCPA mention, Apprise Marketing Services ensures that it abides by CCPA’s opt-out requirements.

Steps to Opt-out of the Processing of Personal Data.

Step 1: Customers can put forth a “Do Not Sell My Personal Information” request by clicking on a link with the same name. The link has been provided on the homepage of our website. We allow any user who is a resident of the state of California to opt-out of selling his personal information using this link.

Step 2: Fill in the details in the form such as your name & email address so that we can verify if it’s you who has made the opt-out request & hit submit.

Step 3: Alternatively, you can also drop us an email at privacy@ams-in.com or call/text us at +1 281-968-0709 for us to process your opt-out request.

Non-discriminatory Practices to Ensure Equal Treatment for
the residents of California.

Abiding by the section 1798.120 of the CCPA, Apprise Marketing Services is accountable not to discriminate against its customers who are residents of California, just because they choose to exercise the rights they are entitled to under CCPA.

AMS is assured customers’ rights to exercise opt-out of collection or monetization of personal data, whenever they wish to.

Customer Rights under CCPA

Apprise Marketing Services is obliged to protect your data privacy. We hold ourselves accountable & demonstrate compliance with the latest international data protection regulations.

The following is a list of customer rights under CCPA:

1) The Right to Access or Disclosure of the Personal Data.
2) The Right to Erasure or Delete Personal Data.
3) The Right to Data Portability.
4) Right to opt-in for Personal data processing & restriction of Data Processing i.e.
Right to Opt-Out.
5) Right to being prohibited from discrimination having exercised their right pursuant to CCPA such as the right to opt-out of gathering or monetization of their personal data.

The customers can exercise their right to notice for personal data, right to access, right to opt-in or opt-out, right to deletion of data & right to equal services & prices by contacting AMS electronically or dropping us an email at privacy@ams-in.com.com or making a call at +1 281-968-0709.

Disclosure

Apprise Marketing Services – AMS reserves the right to amend its privacy notice at any time at our discretion. We can also disclose individually identifiable information on specific government requests & if any sensitive circumstances demand us to do so to keep the lawful outlook intact. We reserve the right to decide on the third-parties we want to share our site information with.

AMS is obliged to inform users of their rights under CCPA as well as explaining them on exercising the same. Our Privacy policy is CCPA-compliant & we will keep our privacy policy updated as per the potential amendments in CCPA. Our privacy policy allows customers to know what categories of personal data we collect & process & customers can exercise their right to prohibit their personal data from being sold to third-parties.

As CCPA wording is open for interpretation & will keep on evolving, our privacy policies may be tweaked slightly. You are free to get in touch with us electronically through our website or can write to us at privacy@ams-in.com if you have any questions about our privacy policy or your rights under CCPA.