The fact that email has great importance in modern business communication is undeniable. Every day, millions of emails are sent from companies to customers and suppliers, from employees to their managers and from one coworker to another. There are several reasons for the preponderance of email when compared to other methods of communication.
According to the DMA, more than 75% of customers prefer to use email when communicating with companies. Its research also suggests that for every $1.00 spent on email marketing, the average return on investment is approximately up to $25.00.
We’ve all received an email we immediately deleted, marked as spam, or ignored altogether. If this is happening to your emails, you need to understand why. Maybe you aren’t effectively grabbing your audience’s attention. Or perhaps your subject lines don’t reach out and say “Open me!” or your calls to action don’t scream “Click me!”
So, let’s discuss how you can improve your email marketing efforts.
1. Constantly build your subscriber list.
Even if you’ve already got a long list of emails for clients and prospects, you should never stop adding to it. Especially since it’s not nearly as hard as it sounds. For example, make sure your list is always growing passively with a signup feature on your website. Subscription forms should be on your home page, blog page and everywhere else you can fit it without taking away from more important content.
2. Encourage readers to reply.
Unlike direct mail, email marketing opens the door for meaningful conversations with real people interested in your business. Just throwing information to leads and clients is a waste of time, so make sure you always focus on these two variables like Irresistible subject line and targeted content matching the need of the prospect.
3. Always Make it personal.
Whenever possible, add a personal element to your emails. Most email tools allow you to enter shortcodes that will be replaced with the recipient’s name when the email is sent out.
4. Make sure your emails look clean and crisp.
This sounds obvious, but you’d be surprised how many people send emails that look like amateur websites from the ’90s. If someone has opened your mail because of an engaging heading, you want to keep their interest. This means:
Using short paragraphs and ensuring that keywords and phrases relevant to your readers stand out.
Including bullet points to help people skim the content and take in the vital points.
Inserting pictures sparingly. Images should illustrate your message rather than replace your content. Some email providers block images or consider them an indicator of spam.
5. Include interesting links and calls to action.
The aim of most email marketing campaigns is to increase traffic to a site, sometimes a specific landing page. No clicks mean no customers — it really is that simple. Always try to include visually striking buttons with text that give readers more than one opportunity to interact (e.g., Find out more! Download Now! etc.).
6. Make it easy to unsubscribe
It may seem as though you are cutting off the “conversation” by giving clients the chance to opt out, but if a user wants to remove their name from your lists and can’t do so easily, they’ll flag emails as spam, which will cause you problems in the future.
7. Make emails mobile-friendly
More than 65% of the emails are opened on the phone or tablet.
What’s the first thing you do when you wake up in the morning? Many people reach for their phone. In fact, 66% of email opens occur on smartphones or tablets. If your emails aren’t optimized for viewing on these devices, you’re potentially missing out on a huge number of clicks.
8. Track your data.
Some results may have nothing to do with platforms and content. Keep a close eye on your data, like how many email addresses were undeliverable or what time of the day people opened your message. These tiny details will tell you a lot about your email’s performance.
9. Provide value from those emails.
Great email marketing ultimately comes down to giving your audience something that sticks with them – something that keeps your business on their mind, whether that’s educational information about your industry, operational messages about your service, or marketing messages about the products you offer. Otherwise, that message is just going to end up in the trash.
Don’t just inform, but educate the consumers.
As long as you aren’t heartlessly spamming your subscriber lists, email marketing is an incredibly powerful tool for getting messages directly to your clients and prospects. It strengthens client relationships and keeps reminding your prospects to reach out to you.
A strategic email marketing approach may take time to set up and maintain, but the rewards will show the benefits. B2B email marketing is known to produce high quality leads that result in sales, and over 75% of businesses saw email marketing generate “good” or “very good” ROI.
Email Marketing at AMS –
In our email marketing solutions at AMS, we provide web-based email marketing service which allows you to create, schedule, send and track responses. Our email marketing services are designed to be cost-effective and response efficient so that you can receive maximum benefit. Our main focus is to pay attention to things like the target audience and the objective outlined by the client. All these various factors are streamlined into preparing a successful campaign that is grounded in the latest technological options so that you receive high-quality services in the fields of Direct Email Marketing.
Our Email Marketing Campaign Features –
To know more about our B2B email marketing and lead generation services reach us at email@example.com or visit us at www.ams-in.com.
wordpress theme by initheme.com