In today’s marketing landscape, it’s just not enough to have quality content; it is also important to know how to promote that content through a variety of different channels in order to reach the largest appropriate audience. Even the content ever is written is not able to proffer much value for your business if no one can discover it.
Content promotion is the process of distributing blog posts and other resources via both paid and organic media channels, which may include pay-per-click advertising, PR, social media, email marketing, Telemarketing and Syndication.
Growing demographic diversity, the adoption of digital marketing technologies, and the hunger for more quality content or information regarding products or services among consumers have altered how they get information and how they perceive branded communication messages.
If executed properly, content promotion can help businesses achieve goals such as:
Nowadays prospect’s form almost all fields are hungry for good and valuable information about the product or services they’re looking for in the market. Let’s take an example from us – We all research for products and services online before making a purchase. We study different cars, comparing prices and features, before ever entering in the showroom. We compare & research for almost all products before buying them.
Businesses run on trust. If the buyer and the seller have trust on each other, then business occurs smoothly without any complications. Your content has value only when it reaches to right people at right time. And when the right people read your content they develop a trust in your brand which is very important for any business to stay alive in the long run.
I personally believe that content promotion is one of the most prominent ways of generating new leads for a business. It is a strategy that never fails to show its importance in all B2B marketing strategies. Properly planned Content syndication campaigns enable your audience to find you and reach you through your useful and informative content.
People want good content that helps them make good decisions, but they don’t like being sold. Customers are less responsive to over advertising and traditional sales tactics, whether it be a B2B or B2C market. According to research, more than 60% of prospects prefer to learn about companies through articles, blogs or their content instead of advertising. So making this content available to prospects is equally important as to designing products and services for them.
Effective content can help you build strong customer relationships. When you produce and promote quality content matching the interest of people, it’s likely that you’ll hear from more people who have already seen some or whole of that content. This means that by the time someone contacts you, they’ve already seen your expertise in your field, and know that you’re qualified to help them solve problems. It showcases your subject-matter expertise and gains trust by highlighting important topics that affect your prospects. Well-crafted content can draw traffic to your website and social media accounts, also boost your performance on search results pages and give audiences the opportunity to share your content with their friends.
One of the major challenges every B2B marketer faces is that of increasing the marketing ROI. Of all the marketing strategies out there, content marketing provides some of the highest ROI.
According to The Content Marketing Institute, Content promotion generates more than three times as many leads as other advertising methods — and costs 62% less.
Done correctly, content promotion can be a very effective way to help develop your reputation and visibility online as well as offline. There are definitely times when syndication makes sense. It is all about understanding the reputation and visibility benefits and also assessing how it fits into your long-term plans for your own website and business.
Any content is never perfect, but you can always improve the quality of your content promotion methods to benefit the consumer and the business largely.
Many B2B marketers suggest spending more time promoting your content as you do writing or creating it. Because…
To be truly effective at Content Marketing, we need to excel at promotion.
Apprise Marketing Services – AMS has proven expertise in content promotion for clients with varied nature of businesses. We successfully generate leads across all verticals and geographies in the given span of time.
To know more about our content promotion services reach us at email@example.com or visit www.ams-in.com.
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