This is one of the hardest times most marketers will face in their careers. Covid-19 is a crisis like none we’ve faced before. The outbreak of this vicious virus has caused the devastation that would be expected to last for at least a couple of years. However, the most critical impact of this virus is affected on the gathering of people for social, business, or any other purpose. ‘Social Distancing’ the familiar term for all of us.
There are several challenges that businesses are facing amidst this ban on the gathering of people for any reason. Physical events or trade shows are practically impossible at least in the current year. In such a challenging environment Webinars are proving to be a boon for Marketers.
As we all know – Modern marketing is more about customer experience, feedback, building relationships with customers, adapting continuously the new digital landscapes, and marketing across multiple channels to reach different consumers. It’s a need in today’s world that marketers must work continuously for an ever-increasing number of platforms to develop a more identity-based audience without or with very little physical presence.
During these uncertain times, WEBINARS are making a global impact for many SMB’s as well as large businesses. In 2019 and the early 2020 Webinars were almost on the merge of losing its identity in the business world. Now many people consider webinars as one of the biggest things in marketing amid this pandemic breakout since it offers real-time connectivity and interaction between the presenter or presenters plus guests and the audience that are interacting with them without connecting physically.
Here are a few reasons why Webinars are the best option for businesses during the times of this global viral pandemic.
Webinars are still an easy and quick way of educating large audiences, especially when attendees are located in completely different regions, cities, or even countries. However, they also provide marketers with a key tool for business growth, boosting brand recognition, and sales.
A webinar is one of the most convenient platforms for a B2B marketer to reach its target audience. On-demand webinars are quite convenient to have because at this point, everyone has an online connection and a means to access it. The majority of your business associates, prospects, partners, and customers have access to good Internet. So conducting webinars allow you to connect with everyone around the world without having them to meet you in person.
A webinar is a tool which can be opted to connect with your defined audience to market your product and services. A webinar allows you to reach and engage a very specific target group you’ve selected. It allows your audience to ask questions, or pose questions of your own to the participants. Thanks to the interaction during a webinar you gain insight into your target group.
The majority of prospects and decision-makers lack time to connect with you for one-to-one discussion w.r.t the product or services you want to offer. Also, on the marketer’s side, it is costly for them to organize a physical event for their audience to meet and then promote the products or services. Webinars make it easier and cheaper for your target group to be engaged by your message. The costs of conducting a webinar are much lower than organizing a physical event and hiring a venue. In most cases, all you really need to have is a decent Internet connection, a service provider for your webinar, and a computer.
Everyone knows the importance of building brand awareness. Social media and advertisement are the most commonly-used traditional methods for it. Webinars are playing an important role in increasing brand awareness. Having a webinar set up will allow your audiences to have a visual image of your brand, resulting in a bigger consumer base when everything is said and done. One of the most important benefits of using webinars to increase brand awareness is that they can be used no matter what type of audience your business is aiming to attract and what your objectives are.
In most cases, those who attend your webinar are your potential customer as they’re either interested in your product or other similar services. So if they’re satisfied with your products after a free trial, they won’t hesitate to share their friends and family. This mouth-to-mouth transmission is a free and valuable variant of advertisement. In short, a webinar is an attractive method to boost your promotion strategies among potential customers and turn them into long-term partners.
In order to stay in the competition, it is very important that marketers keep their audience engaged with quality content and it’s promotion. Webinars have a vital role in engaging the audience.
Webinars are one-time events that happen LIVE. With webinars, your audience gets a voice. They can chat, vocalize opinions, asks questions, answer questions, and more. When someone is asking questions and chatting about what they’re being taught, they’re more focused and engaged by default.
If you successfully register new prospects for a webinar and succeed in presenting the importance and value of your products or services to their business, then congrats! you’ve got fresh leads in your basket to nurture and take them ahead in the sales funnel.
There’s no better way to build a relationship than by giving value first. Webinars give the opportunity to educate the prospects and leads and help them understand why your product/service is valuable in the first place. Webinars will always allow you to build personal relationships and have real-time conversations.
I may have missed a few other important points apart from the above, but the fact is Webinars are emerging as a very powerful tool for businesses to survive amid the global virus pandemic. I hope this inspires you to get out there and use webinars in your business, whether they’re for lead generation, sales, training, or any other business purpose.
PS: Webinars work best from a solid foundation of good marketing strategies, wide and accurate mailing lists, and excellent personal expertise. If you have all three, then you should definitely go for webinars into your marketing strategy right away.
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