“Email has an ability many channels don’t; creating valuable personal touches – at scale.” The fact that email has great importance in modern business communication is undeniable. Every day, millions of emails are sent from companies to customers and suppliers, from employees to their managers and from one coworker to another. There are several reasons […]
Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one. Account-based marketing is typically employed in enterprise-level sales organizations. ABM is now anticipated to be a major part of many companies’ marketing strategies. It is one […]
A few stats before going on to the blog that depicts the impact of B2B referral marketing in today’s business world. Referral leads convert 30% better than leads generated from other marketing channels and have a 16% higher lifetime value? 71% of B2B’s report higher conversion rates from referrals than other customers. 69% of companies […]
There has been a huge shift in the way people market and sell their products or services today. The change is quite significant in B2B marketing as well because of the inherent nature of the business. If you want to stay alive in the B2B market, your marketing skills are required to be incredibly strong, […]
B2B Marketing nowadays is majorly dependent on Content creation & marketing. It is the quality content that attracts and engages the audience for your business. It won’t be wrong if we say that the entire purpose of Content Marketing is to give your audience and viewers something that is relevant and timely, while simultaneously providing […]
We are trading in a market that is constantly changing, all businesses are continuously looking for new opportunities to grow. The Solution Providers, as well as the Solution Buyers, are searching for new collaborations to bring efficiency and effectiveness to their business and purchasing strategies. They are frequently looking for new markets to develop in […]
While we start discussing on this topic, I remember the two famous quotes of Mr. Robert Toru Kiyosaki – an American businessman and author. He says – “Your Network is your Net Worth.” & “The Richest People in the world look for and Build Network, Everyone else looks for Work.” Basically, Business Networking is the process […]
The marketing world is changing every day. New tools, technologies and strategies emerge periodically, B2B marketers are always in a hunt of innovating new marketing strategies and the need for content marketing strategies continues to rise as audiences everywhere are exposed to more quality content every day than they could possibly process. For all the […]
2018 was indeed a perfect combination of digital and traditional marketing where digital marketing had a bit more big role to play as compared to traditional strategies. As we were closing 2018, most of us already had been spending the last couple of months thinking about the marketing goals that are to be achieved in […]
In one of my last articles, I’d discussed What’s Content Promotion; and why it matters in B2B. Now it’s time to move forward on the same topic and discuss the top content marketing strategies that every B2B marketer must think about to promote their content and attract the audience for their business. In today’s marketing landscape, it’s […]
