In simple terms, Customer service is the process of ensuring customer satisfaction with a product or service. It is an act to assist customers in making cost-effective and correct use of a product or service that includes assistance in planning, installation, training, troubleshooting, maintenance, upgrading, and disposal of a product without damaging it. Customer service plays a major role in business. It’s […]
The B2B landscape is constantly changing. B2B Marketers are continuously looking for marketing strategies that will prove to be the most effective for business growth. The motive behind any marketing strategy is to maintain their market position by maintaining existing customers and capturing a fair share of any new segments. A marketing strategy is generally a business’s scheme […]
The successful growth of a business lays in its ability to connect with its target audience. Generally, when you start a new business you’ll have an idea of the individuals or audience your product or service will appeal to, but identifying your target audience is only half the battle. You also need to know how […]
The prime motive of any company in business is to make profits which can be possible only if they make and provide the products and services that their customers demand. Understanding and meeting these demands is one of the biggest challenges for companies and if they do these things well then they are able to generate […]
April 9, 2019 In today’s marketing landscape, it’s just not enough to have quality content; it is also important to know how to promote that content through a variety of different channels in order to reach the largest appropriate audience. Even the content ever is written is not able to proffer much value for your business if no […]
Leads are very important for every business. Leads are like a soul for any business without which a business cannot survive. One of the biggest keys to a successful business is the generation of new marketing & sales leads. A lead can be a company or it can be a person who fits a target […]
Modern marketing is more about customer experience, feedback, building relationships with customers, adapting continuously the new digital landscapes, and marketing across multiple channels to reach different consumers. It is a need in today’s world that marketers must work continuously for an ever-increasing number of platforms to develop a more identity-based audience. This need and increasing competitive pressures brought on […]
Is Telemarketing Dead?? – This question is been regularly asked by many people in businesses nowadays. A decade ago, Telemarketing was the only effective strategy that was opted by many marketers and sales professionals to reach their target audience. But now things have completely changed. In this so-called digital world, businesses seem to prefer using digital […]
I personally believe content is the most effective way to kindle meaningful relationships. But even the greatest content must be combined with a remarkable experience to reach its full potential. Content Syndication is all about delivering the content to people who are looking for at the right time and with the right medium in their […]
Modern-day Marketers are highly equipped with countless tactics and strategies when it comes to B2B Marketing. According to a report published by the Event Marketing Institute, event marketing is one of the world’s fastest growing forms of marketing. As we continue to grow in the business environment, there are several new strategies invented daily to hunt for the […]
