Lead generation is at the core of a successful marketing department – it is the job of a marketing team to drive demand and interest in a company that ultimately results in customers. A lot of marketers face internal obstacles that keep them from being as successful as possible when trying to generate leads and this is where hiring a lead generation agency can really help boost productivity and achieve real results.
Lead gen is all the tantrum inside many media companies today. As advertising clients are looking for better results, they are pushing publishers away from CPM product offerings and towards performance-driven models that hold the publisher accountable for the campaigns. Buying qualified leads – be it a guaranteed number of downloads of a whitepaper or a certain number of attendees to a webinar—is the holy grail of performance-based models for advertisers.
Whether you own a small business or a large-scale operation, you know the importance of having good leads in your pocket. However, you also probably know the time and process it takes to get those leads. Many businesses turn to publisher programs to get more from their leads, by saving time and increasing revenue. Here’s how you could benefit from such a program –
1. Saves Time:
To see the full benefit of publisher lead gen program, organizations should think about how much time they’ll need to hire and train talents to have the same level of competency as the experts who work for marketing agencies possess. You save on all of the time it takes finding someone – or trying to learn the entire marketing field yourself.
Also, when you have to sort through lead after lead, you find yourself looking at some unlikely matches. No matter how great you think your leads may be, it can be difficult to pinpoint your target audience. A great publisher program can do most of the work for you.
Consider Apprise Marketing, a publisher program for B2B leads. We help companies find useful leads by filtering out the good from the bad or unqualified. By asking specific questions, we can find the best leads for you. Instead of following up on leads that have no potential, you can spend time on the ones that matter. This increases your revenue and gives you more time to focus on other aspects of your business.
2. Increased Traffic/Audience:
Each publisher program works differently, they all get you more traffic. Some offer you more clicks to your website. With great advertising and quality content, they might be able to get people directly to your website, while others generate the quality leads for you through telemarketing activities.
The right program can also get you more phone calls. They can direct the right clients to your phone number. As a result, you can sell to more people who have an interest in your service.
The major benefit, at last, is you get more and more leads. By using a publisher program, you can accomplish this goal quite easily. The program also filters out all the bad leads and leaves you with only good ones so that when your salespeople get to work, they don’t have to waste any time on dealing with bad leads.
3. Get the room to focus on other areas of your business:
There are many important aspects of running a business and to make it successful. Right from developing a product idea to customer’s satisfaction. When you have to spend all your time looking for leads or sorting out leads, you will naturally have less time for other important matters. You might not be able to build up your business the way you want.
If you focus more of your time on lead then there’s less time to take care of customers. It’s true that Lead generation demands a great deal of time and expertise, but you might be spending too much time trying to handle things on your own.
When you work with a publisher program for lead generation, you get time to focus on other areas of your business.
4 Increases Revenue:
Great leads guarantee good customers, and good customers directly result in an increase in revenue. When you have better leads, it’s easier to make sales. And working with a publishing program for lead generation is one way to guarantee profitable sales. You can boost your revenue without spending more time in the office.
Soo… The benefits of lead gen to organizations is clear – they only pay for high-quality results. Hiring a lead generation agency as a part of publisher lead gen programs can really help boost productivity and achieve real results.
If you are interested in hiring a lead generation agency to structure your lead gen programs, we’d love to chat with you about your company’s lead generation needs. For more information visit https://www.ams-in.com.