“Email has an ability many channels don’t; creating valuable personal touches – at scale.”
Email is the undisputed king of B2B marketing. Email marketing is a vibrant and powerful way to connect with people. It is one of the most effective ways to reach and engage your audience.
According to a report, more than 3.7 billion people worldwide use email. That’s almost 54% of the world’s population! Research also shows that 92% of adults in the United States use email, and 61% of these email users are checking and sending emails on an average day.
This presents a great opportunity for businesses of all sizes to reach their target market, no matter what their audience looks like. By adding email marketing to their list of digital marketing tactics, businesses can improve their reach and visibility, allowing them to engage and convert more leads on a consistent basis.
If you break down any successful email marketing campaign, you’ll find more than one or two things that made it a hit. Everything from targeting the audience to personalizing emails has probably played a role. If your aim is to launch your own campaign with a high success factor, you’ll need to do some or all of the following:
Most failed email marketing campaigns didn’t work because the sender treated every email recipient the same. The person who loved blue wallpaper got the blanket email featuring the green wallpaper. While the people who like green wallpaper were happy, the rest of the email recipients were alienated. Don’t make the same mistake. Gather as much data as you can, from geographic location to customer buying habits. Study that data and divide your list accordingly. If you have a group of people who love one type of service you offer and another group that couldn’t care less, strategizes accordingly.
Your subject line will make or break whether customers open your email or delete it. Do your due diligence. Come up with an honest, compelling subject line meant to grab the attention of your customers. Avoid hot-button words and phrases like “make money!” and “earn cash!”. Go for subject lines that pique the recipient’s curiosity, but tells the truth at the same time.
Call your customers by name in emails if you can. Send your emails from the same from address every time. The more personal you can get, the easier it is to build trust. You’ll also have a better chance of your emails being opened and read.
B2B email marketing works great when you focus on creating and sending content that educates rather than pushing a direct offer that entices to buy or try your product. Your B2B recipient will be in a better buying position if you tell them about the product or the problem it solves via email, before moving on to the selling part, which can be done on your website.
Don’t overload your layout with flashy graphics, huge fonts, and other in-your-face items. Keep your layout clean and simple. Your layout should look professional and easy to navigate. An overly busy layout will turn your recipients off and send your email campaign or newsletter right into the trash file.
It’s tempting to use three paragraphs to describe a product you really love and think your customers should love as well. But don’t do it. Use small paragraphs and economy of language to cater to the short time frame your customers have to go through all their emails. If you have something you want to expand upon, link to the rest of the story via a landing page on your site.
What’s the purpose of sending an email touting products if you don’t ask your customers to do something beyond look? Your call to action can do many things: ask customers to click on a link, ask customers to fill out a survey, ask customers to make a purchase. Whatever call to action you choose, just make sure you actually have one in the emails you send.
The last advice is to ensure high-quality data protection because it’s the only way to keep the prospects happy and save your professional reputation at the same time. Allowing users to unsubscribe is not enough anymore, so you’ll have to convince them that you are using the most advanced data protection models. Therefore, we recommend you keep subscribers informed about all security news to make them feel more comfortable using your services.
Email may be one of the oldest forms of digital marketing, but it’s definitely not obsolete. On the contrary, it still has the power to make or break your business, so you better prepare for the coming trends and embrace the state of the art tactics in this field.
Email marketing campaigns give a chance to get closer to customers on the condition that they are carried out correctly. To improve the relationship between your company and your customers, we recommend that you get familiar with the above tips. While they won’t necessarily guarantee that your email-based campaign will be a 100% smashing success, but yes – they’ll certainly improve your open rates and ROI.
At Apprise Marketing Services – AMS, our email marketing solutions, we provide web-based email marketing service which allows you to create, schedule, send and track responses. Our email marketing services are designed to be cost-effective and response efficient so that you can receive maximum benefit.
To know about our email marketing services more visit us at www.ams-in.com or reach us at firstname.lastname@example.org.
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