Emails have always been an integral part of our personal, professional life as well as of businesses. Virtually every company in the world these days engages in some form of email marketing. There may be hardly any business that doesn’t opt for an email marketing strategy to market and to promote its business. In fact, almost all businesses include some form of email marketing in their strategies, and it’s often considered the lowest-cost online marketing channel available to most companies.
Emails have been around for many years, in spite of rapid development of widespread social media marketing, viral video marketing, and other forms of publicity, email remains as of yet unsurpassed in its effectiveness even today. If a business wants to communicate with a customer, the best way to do it is through an email.
According to a report “More than 30% of the people worldwide use email. That’s about 2.5 billion people. It’s predicted to increase to 2.8 billion email users in the next 2 years. Yes, email’s still that popular. Nearly 105 billion emails are sent each day; 80 billion, are business email. This number is expected to reach 246 billion before 2020.
In case you think Email Marketing is not something for your business, Let us give you 7 reasons why Email Marketing is a channel you should not be ignoring.
Don’t take me wrong. I’m not defaming social media at all. Social media is an extremely important component in any business’ marketing strategy. Social Media is a great channel for interacting with your audience and strengthening your personal relationships with them but it’s less effective for developing long-term relationships. We all know there’s way too much competition in social media marketing and it’s tough to stand over there every time.
Your business can cut through this noise by creating relevant email marketing campaigns for your target audiences. You can communicate with them at a time that is most suitable for them unlike in the case of other digital marketing methods or even outbound phone calls.
Emails still have the highest rate of ROI as compared to all other marketing strategies returning an average of $38 for every $1 spent. It’s easy, effective, and inexpensive. Email marketing allows business owners to reach a large number of consumers at a rate of nearly nothing per message. It is one of the most effective channels for customer acquisition and engagement.
Email marketing is the perfect digital marketing tactic for businesses working with small budgets because its relatively inexpensive to start and maintain email marketing campaigns. Additionally, email marketing is also relatively inexpensive to maintain over time, allowing small businesses to get more for their marketing spend.
One of the biggest benefits in using Email for marketing campaigns is the ease at which it can be tailored for the individual needs of clients. Personalized Emails help increase the chances of conversation by 20%. With Email marketing, lists of different audience, regions, and choices can be segmented and the message is customized for differentiation matching their respective interests.
This allows B2B companies to target their clients according to a specific buyer persona and benefit from a greater likelihood of responses. Highly relevant emails sent to the right customer at the right time can build an audience of loyal customers who will support your business time and time again.
Another reason why Email marketing is ideal for B2B companies is that it is extremely relationship-focused, which is useful for growing clientele and business value. Its two-way communication offers a powerful means for businesses to engage directly with clients and maintain strong ties.
More importantly, through Email marketing, you are not invading their personal space or interrupting their busy schedules. You can communicate with them at a time that is most suitable for them unlike in the case of other digital marketing methods or even outbound phone calls thus not annoying them.
You can quickly and easily measure your email marketing efforts. The only way to know if a marketing tactic is working for your business is to measure the results. This is another reason why Email marketing should be a strategy for your marketing plan.
Email marketing metrics are easy to track and measure over time. There’s no guesswork in email marketing. When you use any email marketing software, you can track who opened your email, which links were clicked, and how many people unsubscribed.
Emails provide businesses with the opportunity to target customers in the place they visit every day – their inbox. Emails offer brands the chance to reach loyal customers regularly and directly. Email Marketing is an excellent channel to build and maintain brand awareness within your space.
If we go to see, social media isn’t the only platform that helps a company’s brand awareness. Emails can do that as well. Email marketing can be used to communicate and share industry updates with our existing and future clients. It can prove to be one of our best drivers for brand awareness.
This point may be at last but is one of the prime reasons why Email Marketing is a channel you should not be ignoring. Everyone uses email. Everyone checks their email. There are more than 2.5 billion email users in the world – about 233 million are in the U.S. (Source: Statista, 2015)
People get information, updates and more via email. As a result, you will always have an opportunity to put your message in front of people via email.
Usually, the first activity of many people in today’s world is to check their emails and I am one of those who does it almost daily.
Email marketing is becoming more and more sophisticated – and with the advances in technology, it’s turning out to be more relevant than ever before. If executed well, B2B marketers can utilize email marketing as the most profitable and effective channel.
No doubt, there is a big place for social media, Google, YouTube, blogs, articles and other venues, but never underestimate the tremendous staying power email marketing has proven to have.
Ready to take your email marketing to the next level? Contact us at firstname.lastname@example.org or visit us at www.ams-in.com to know more about how we can boost your business’ marketing and sales.
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