This is one of the hardest times most marketers will face in their careers. Covid-19 is a crisis like none we’ve faced before. The outbreak of this vicious virus has caused the devastation that would be expected to last for at least a couple of years. However, the most critical impact of this virus is…
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Why a Consistent Sales Pipeline is Important in B2B Business.
As a business owner, it’s likely you’ll understand the concept of a sales pipeline and what it actually means, but how important is it to have a strong sales pipeline in today’s market? If we go to see, most business owners and salespeople agree on the importance of a solid pipeline, but few actually do…
The Top B2B Sales Prospecting Strategies.
Prospecting is an important part of the B2B sales process, as it helps develop the pipeline of potential customers available for the business. Prospecting, if done right, not only creates a solid pipeline of potential customers but also helps to position you as a trusted adviser and further focusing on the right accounts. Prospecting, especially in B2B is…
7 B2B Marketing Strategies to look for in 2019.
2018 was indeed a perfect combination of digital and traditional marketing where digital marketing had a bit more big role to play as compared to traditional strategies. As we were closing 2018, most of us already had been spending the last couple of months thinking about the marketing goals that are to be achieved in…
Why ABM Should Be a Priority in 2019.
Account-Based Marketing (ABM) now has become a priority for many B2B Marketers. ABM is now anticipated to be a major part of any organization’s marketing strategy since last one year. Whether online or offline, the customer always comes first, and one approach that puts people front and in the center is Account-Based Marketing (ABM). This approach…
