Prospecting is an important part of the sales process, as it helps develop the pipeline of potential customers available. Professional salespeople use the phone every day in some capacity. Those with remote selling roles are in an office on the phones, and those calling on companies in person use the phone to set appointments, hold…
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7 B2B Marketing Strategies to look for in 2019.
2018 was indeed a perfect combination of digital and traditional marketing where digital marketing had a bit more big role to play as compared to traditional strategies. As we were closing 2018, most of us already had been spending the last couple of months thinking about the marketing goals that are to be achieved in…
Why ABM Should Be a Priority in 2019.
Account-Based Marketing (ABM) now has become a priority for many B2B Marketers. ABM is now anticipated to be a major part of any organization’s marketing strategy since last one year. Whether online or offline, the customer always comes first, and one approach that puts people front and in the center is Account-Based Marketing (ABM). This approach…
10 Key Elements of Inescapable B2B Marketing Campaigns.
There has been a huge shift in the way people market and sell their products or services today. The change is quite significant in B2B marketing as well because of the inherent nature of the business. If you want to stay alive in the B2B market, your marketing skills are required to be incredibly strong,…
