2020 was one of the hardest times most businesses ever faced. Covid-19 is a crisis like none we’ve faced before. The outbreak of this vicious virus has caused devastation that would be expected to last for at least a couple of years. However, the most critical impact of this virus is affected by the gathering…
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Why B2B Referral Marketing is so Powerful.
A few stats before going on to the blog that depicts the impact of B2B referral marketing in today’s business world. Referral leads convert 30% better than leads generated from other marketing channels and have a 16% higher lifetime value? 71% of B2B’s report higher conversion rates from referrals than other customers. 69% of companies…
Why Integrate Online and Offline B2B Marketing Activities for Business Growth.
Modern B2B marketing has become a complex phenomenon. Marketers are constantly researching for new and user-friendly marketing techniques whether it be online or offline to reach their audiences. In today’s busy and result-oriented world, business owners are looking for the most effective marketing campaigns and collateral to promote their brand. Everyone wants to find the best…
The Most Paramount Factors That Drive Account-Based Marketing to Success.
Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one. Account-based marketing is typically employed in enterprise-level sales organizations. ABM is now anticipated to be a major part of many companies’ marketing strategies. It is one…
How Teleprospecting Empowers Sales and Marketing.
No matter how much digital/online marketing is taking over traditional marketing, we see that teleprospecting is gradually becoming an essential direct marketing component. Over the last several years, marketing departments are increasingly taking responsibility for teleprospecting. The modern-day business model puts greater emphasis on sales enablement and revenue production. This has made marketers rethink on…
