2020 was one of the hardest times most businesses ever faced. Covid-19 is a crisis like none we’ve faced before. The outbreak of this vicious virus has caused devastation that would be expected to last for at least a couple of years. However, the most critical impact of this virus is affected by the gathering…
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Managing Crisis & Business during Covid-19.
This is one of the hardest times almost all businesses will face in their lifetime. However, done right, it could also be one of the most rewarding as well. After all, behind every crisis lies ample opportunity – and Covid-19 is a crisis like none we’ve faced before. The outbreak of this vicious virus has…
Growing Importance of Webinars amidst Pandemic.
This is one of the hardest times most marketers will face in their careers. Covid-19 is a crisis like none we’ve faced before. The outbreak of this vicious virus has caused the devastation that would be expected to last for at least a couple of years. However, the most critical impact of this virus is…
Why B2B Referral Marketing is so Powerful.
A few stats before going on to the blog that depicts the impact of B2B referral marketing in today’s business world. Referral leads convert 30% better than leads generated from other marketing channels and have a 16% higher lifetime value? 71% of B2B’s report higher conversion rates from referrals than other customers. 69% of companies…
Top B2B Prospecting Strategies.
‘B2B Prospecting’ is an important part of the sales process, as it helps develop the pipeline of potential customers available. Sales prospecting involves identifying potential customers (aka prospects), by developing a database of qualified leads and then systematically communicating with them to generate sales. Prospecting is focused on getting the customer through the first two stages:…
