‘B2B Prospecting’ is an important part of the sales process, as it helps develop the pipeline of potential customers available. Sales prospecting involves identifying potential customers (aka prospects), by developing a database of qualified leads and then systematically communicating with them to generate sales. Prospecting is focused on getting the customer through the first two stages:…
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Top B2B Prospecting Strategies.
How Teleprospecting Empowers Sales and Marketing.
No matter how much digital/online marketing is taking over traditional marketing, we see that teleprospecting is gradually becoming an essential direct marketing component. Over the last several years, marketing departments are increasingly taking responsibility for teleprospecting. The modern-day business model puts greater emphasis on sales enablement and revenue production. This has made marketers rethink on…
