The always hot topic in sales recently is that “Cold calling is DEAD”. But I disagree – emphatically. Cold calling is not DEAD. What’s dead is the method or practice of how to approach it. By thinking carefully about your approach and preparing well, you can turn cold calling into a valuable tool. You might…
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7 Cold Calling Tips and Techniques.
Managing Crisis & Business during Covid-19.
This is one of the hardest times almost all businesses will face in their lifetime. However, done right, it could also be one of the most rewarding as well. After all, behind every crisis lies ample opportunity – and Covid-19 is a crisis like none we’ve faced before. The outbreak of this vicious virus has…
Growing Importance of Webinars amidst Pandemic.
This is one of the hardest times most marketers will face in their careers. Covid-19 is a crisis like none we’ve faced before. The outbreak of this vicious virus has caused the devastation that would be expected to last for at least a couple of years. However, the most critical impact of this virus is…
Why B2B Referral Marketing is so Powerful.
A few stats before going on to the blog that depicts the impact of B2B referral marketing in today’s business world. Referral leads convert 30% better than leads generated from other marketing channels and have a 16% higher lifetime value? 71% of B2B’s report higher conversion rates from referrals than other customers. 69% of companies…
Top B2B Prospecting Strategies.
‘B2B Prospecting’ is an important part of the sales process, as it helps develop the pipeline of potential customers available. Sales prospecting involves identifying potential customers (aka prospects), by developing a database of qualified leads and then systematically communicating with them to generate sales. Prospecting is focused on getting the customer through the first two stages:…
Why Integrate Online and Offline B2B Marketing Activities for Business Growth.
Modern B2B marketing has become a complex phenomenon. Marketers are constantly researching for new and user-friendly marketing techniques whether it be online or offline to reach their audiences. In today’s busy and result-oriented world, business owners are looking for the most effective marketing campaigns and collateral to promote their brand. Everyone wants to find the best…
Webinars – Importance and It’s Changing Scenario.
Do you doubt whether Webinar is really Important?? Read these statistics – Inside Sales reported that 73% of sales and marketing leaders listed webinars as one of the best ways to generate top-quality leads for businesses. Right now, 60% of B2B marketers use webinars as part of their overall content strategy. People are definitely still viewing…
9 Tips to Improve Email Marketing Results.
“Email has an ability many channels don’t; creating valuable personal touches – at scale.” The fact that email has great importance in modern business communication is undeniable. Every day, millions of emails are sent from companies to customers and suppliers, from employees to their managers and from one coworker to another. There are several reasons…
The Most Paramount Factors That Drive Account-Based Marketing to Success.
Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one. Account-based marketing is typically employed in enterprise-level sales organizations. ABM is now anticipated to be a major part of many companies’ marketing strategies. It is one…
10 Ways to Make Prospecting on the Phone Effective.
Prospecting is an important part of the sales process, as it helps develop the pipeline of potential customers available. Professional salespeople use the phone every day in some capacity. Those with remote selling roles are in an office on the phones, and those calling on companies in person use the phone to set appointments, hold…
